Who we are

Some of our Employee and Freelancer Pool

Made up of free thinkers and deep thinkers

Emmanuelle Bassman

Our founder. Mainly works on aesthetic medicine. Pioneering and multi-cultural. Loves cacao, Bikram yoga and all things microbiome!

Annie Johnstone

Usually stuck in a make-up or hair report. Passionate and creative. Loves matcha, all things colorful and a tretinoin that packs a punch.

Glendean Rehvan

Passionate about discovering innovation. She has a penchant for wellness and how medicine influences the beauty market. Doctor-led skincare brands are her go-to products.

Mary Li

The cosmetic science aficionado. Outgoing and adaptable. Loves coffee, exploring good food and Kiehl's Corrective Dark Spot Solution.

Tomoko Baba

Make-up artist and expert in all things Japanese cosmetics. Loves Italian food, culture and lifestyle. Can't live without hair oil and scented candles.

Angelika Zadranowicz

Always discovering new products. Loves travelling, reading and the Byredo Mojave Ghost perfume.

Charlotte Ballard

Fantastic researcher. Obsessed with coffee and any beauty product that goes viral on TikTok (especially the Rare Beauty Soft Pinch Liquid Blushes).

Joana Greimers

Expert in the German beauty market. Loves making her skin glow from the inside, out. Enjoys morning workouts, coffee with friends and Allies of Skin skincare.

Theresa Yee

Wellness expert. Fitness addict, endurance runner and skincare obsessed. Never without her matcha green tea!

Soo Min Yi

Always researching the innovative Korean beauty market. Loves genderless and sustainable beauty, and is obsessed with the brand Hince.

Ming Ding

Expert in the Chinese beauty market. Loves marathon running, croissants and Florasis' Floral Engraving Phoenix Makeup Palette.

Nazila Amrin

Make-up artist and monitors all Middle Eastern trends. Loves The Ordinary, Glow Recipe and anything from Huda Beauty!

Hang Out IRL

Come hang out in our London office: The Innovation hub of the UK in London's coolest neighbourhood* Hackney Wick