In-Trend

Your beauty ideation and intelligence partner

We create for you, with you

What we're doing, where we are, what's going on?

Take a sneak peek at our latest reports, the trade shows we've been to, the events we've attended...

Out and About

Interview With Ifeyinwa Lauretta

In-Trend recently sat down with Ifeyinwa Lauretta Ihonor, a medical doctor turned alternative medicine expert and the visionary founder of 8 Within. Her unique apothecary offers ceremonial-grade cacao, meticulously hand-blended with powerful mood-boosting plant extracts and unique herbal tinctures from ancient plant medicines. 8 Within is more than just a wellness brand. It’s a tapestry of cross-culturally sourced plant medicines and practices, creating next-generation products that aim to expand consciousness and elevate the mind.

Out and About

Interview With Nika Amrbozic

At IMCAS, we had the pleasure of meeting @Nika Ambrozic - make-up artist and education advocate. Nika has recently collaborated with derma brand Sensilis on industry-disrupting extensive 'Make-up Bibles' that promote the importance of hyper-targeting make-up routines towards an individual's skin concerns, especially post-professional services. We sat down again with Nika to further discuss this topic, slow beauty, as well as many more topics impacting the future of the make-up category.

Out and About

Interview With Roy Cowley

Recently, the In-Trend Aesthetic Medicine team had the privilege of interviewing Roy Cowley, the innovative Founder and Managing Director of 3D Aesthetics. His company is at the forefront of non-surgical aesthetic technology, developing multi-technology platform devices and comprehensive skincare solutions. To learn more, click through to read the full interview.

Out and About

Interview With Shin Watanabe

An interactive touchscreen interface designed to intuitively guide consumers through the journey of purchasing fragrance. Leveraging natural language processing AI, it invites users to describe their scent preferences with evocative terms like romantic, unique, and energetic.

Out and About

Interview With Sifat Khurana

Back in December we spoke with Sifat Khurana, co-founder of leading Indian suncare brand, SunScoop. SPF Amidst India's suncare boom, our conversation highlights the specific desires of its consumers and the vital quest for SPF and ingredient education. For more information on Innovist's brand click here.

Out and About

Interview With Victor Bechara

Our recent expert interview was with Brazilian dermatologist and aesthetic clinic owner, Victor Bechara. His soft sculpting approach brings forth a new era of dermatology in the country famed for its aesthetic protocols.

Out and About

Cosmoprof India

Last week, In-Trend had a blast discovering the latest beauty trends and connecting with industry innovators at Cosmoprof India. Swipe through to read some of our key insights from the event.

Innovator Spotlight

Company Profile

We're always in the loop about the next up-and-coming beauty innovators and start-ups. Meet Mitra bio the first DNA skin testing that is non-invasive, user-friendly, affordable and ready to be used at home. With an easy-to-use tape that replaces invasive biopsies and a data platform that develops predictive biomarkers, Mitra bio is the future of personalised treatment plans. Want to learn more about the next up-and-coming beauty market players? Drop us an email today.

Report

The Future of Salon

The hair salon of the future will be a place for entertainment, health and community. Discover the industry-leading salon concepts and treatments in our Future of Salon report, available now. Swipe for a sneak peek.

Report

What’s Up in Haircare?

Want to be in the know about the latest haircare macro and product trends? Our What's Up in Haircare analyzes all global product launches to create product recommendations specific to your product development or marketing needs. Download a snippet of the report here and get in touch for more information.

Out and about

In-Trend in LUXEPACK, Monaco

That's a wrap! The In-Trend team has had a great time attending LUXEPACK Monaco this week. Keep an eye out in the upcoming days, for more inspirational packaging and information on Glen's talk.

Out and about

In-Trend's Germany Presentation on Textured Hair Market Opportunities

For the next two days, In-Trend will be in Germany presenting alongside industry experts on the missed opportunities in the textured hair market.

Report

Quarterly Hair Newsletter

In this Hair Newsletter we explore the developing consumer demand for color analysis, closing the textured hair gap, full head health and the massification of bonding (to name just a few). Want to learn more? Drop us an email today.

Out and About

Interview With Ifeyinwa Lauretta

In-Trend recently sat down with Ifeyinwa Lauretta Ihonor, a medical doctor turned alternative medicine expert and the visionary founder of 8 Within. Her unique apothecary offers ceremonial-grade cacao, meticulously hand-blended with powerful mood-boosting plant extracts and unique herbal tinctures from ancient plant medicines. 8 Within is more than just a wellness brand. It’s a tapestry of cross-culturally sourced plant medicines and practices, creating next-generation products that aim to expand consciousness and elevate the mind.

Out and About

Interview With Nika Amrbozic

At IMCAS, we had the pleasure of meeting @Nika Ambrozic - make-up artist and education advocate. Nika has recently collaborated with derma brand Sensilis on industry-disrupting extensive 'Make-up Bibles' that promote the importance of hyper-targeting make-up routines towards an individual's skin concerns, especially post-professional services. We sat down again with Nika to further discuss this topic, slow beauty, as well as many more topics impacting the future of the make-up category.

Out and About

Interview With Roy Cowley

Recently, the In-Trend Aesthetic Medicine team had the privilege of interviewing Roy Cowley, the innovative Founder and Managing Director of 3D Aesthetics. His company is at the forefront of non-surgical aesthetic technology, developing multi-technology platform devices and comprehensive skincare solutions. To learn more, click through to read the full interview.

Out and About

Interview With Shin Watanabe

An interactive touchscreen interface designed to intuitively guide consumers through the journey of purchasing fragrance. Leveraging natural language processing AI, it invites users to describe their scent preferences with evocative terms like romantic, unique, and energetic.

Out and About

Interview With Sifat Khurana

Back in December we spoke with Sifat Khurana, co-founder of leading Indian suncare brand, SunScoop. SPF Amidst India's suncare boom, our conversation highlights the specific desires of its consumers and the vital quest for SPF and ingredient education. For more information on Innovist's brand click here.

Out and About

Interview With Victor Bechara

Our recent expert interview was with Brazilian dermatologist and aesthetic clinic owner, Victor Bechara. His soft sculpting approach brings forth a new era of dermatology in the country famed for its aesthetic protocols.

Out and About

Cosmoprof India

Last week, In-Trend had a blast discovering the latest beauty trends and connecting with industry innovators at Cosmoprof India. Swipe through to read some of our key insights from the event.

Innovator Spotlight

Company Profile

We're always in the loop about the next up-and-coming beauty innovators and start-ups. Meet Mitra bio the first DNA skin testing that is non-invasive, user-friendly, affordable and ready to be used at home. With an easy-to-use tape that replaces invasive biopsies and a data platform that develops predictive biomarkers, Mitra bio is the future of personalised treatment plans. Want to learn more about the next up-and-coming beauty market players? Drop us an email today.

Report

The Future of Salon

The hair salon of the future will be a place for entertainment, health and community. Discover the industry-leading salon concepts and treatments in our Future of Salon report, available now. Swipe for a sneak peek.

Report

What’s Up in Haircare?

Want to be in the know about the latest haircare macro and product trends? Our What's Up in Haircare analyzes all global product launches to create product recommendations specific to your product development or marketing needs. Download a snippet of the report here and get in touch for more information.

Out and about

In-Trend in LUXEPACK, Monaco

That's a wrap! The In-Trend team has had a great time attending LUXEPACK Monaco this week. Keep an eye out in the upcoming days, for more inspirational packaging and information on Glen's talk.

Out and about

In-Trend's Germany Presentation on Textured Hair Market Opportunities

For the next two days, In-Trend will be in Germany presenting alongside industry experts on the missed opportunities in the textured hair market.

Report

Quarterly Hair Newsletter

In this Hair Newsletter we explore the developing consumer demand for color analysis, closing the textured hair gap, full head health and the massification of bonding (to name just a few). Want to learn more? Drop us an email today.

Our Expertize

Beauty Tracking Beauty Forecasting Ideation Workshops

100% focused on beauty

Analysis of all things make-up, skincare, hair, wellness, fragrance, packaging, nail, body care, salon and spa - with an edge for aesthetic medicine and professional treatments

Strong credentials

Almost two decades of experience helping industry leaders grow

Worldwide network of experts

Expansive connections with professionals (hairstylists, make-up artists, estheticians etc.) and experts (entrepreneurs, freelancers) across the world

Client Love

In-Trend is a factory of insights, informing us of the latest product claims and highly precious information to help us innovate. Their emerging new trends are always highly accurate, and very useful.

-Jacques Valero

Parfums Responsible Innovation

In-Trend LTD is a valued partner in product innovation and trends. Our teams love their inspiring ideation workshops, which are becoming a crucial touchpoint in our product development process.

-Kristi Sloe

Vice President Global Product Development

In-Trend is a key partner in our innovation monitoring process. For many years, they have supported us in monitoring and decoding beauty innovations. All thanks to an expert, highly responsive and friendly team. Attentive to our needs, they constantly adapt and re-work their proposals and formats. Great relationship.

-Isabelle Montferrand

Competitive Intelligence Innovation Direction

In-Trend's reporting on product launches and trends in both the Latin American & Asian hair markets, provides vital insights for our team.

-Edelina Natale

Innovation & Trend Manager