We offer bespoke product and services analysis across aesthetic medicine
, make-up
, skincare,
hair
, wellness, fragrance, packaging, nails
, bodycare, salon and spa.
Need to stay on top of new launches? Our extensive product database and social media monitoring provides our strategists with the perfect tools to analyse what is happening in your category. We provide you with the curated insights you need.
Need to know what's next? In-Trend's creative minds identify visionary white space opportunities driven via cross-category innovations and consumer sentiment. We are committed to ensuring your company stays ahead of the curve.
Let us be your product development partners. Play with new products, experience their textures and finishes, be inspired by their packaging. In these creative workshops, we create the recipe for the next beauty must-have.
Like the look of everything? Get in touch for our membership options. We can create the perfect mix you can switch about as you wish.
Can't see what you're looking for?
Get in touch - let us inspire you!
Take a sneak peek at our latest reports, the trade shows we've been to, the events we've attended...
Our recent expert interview was with Brazilian dermatologist and aesthetic clinic owner, Victor Bechara. His soft sculpting approach brings forth a new era of dermatology in the country famed for its aesthetic protocols.
Last week, In-Trend had a blast discovering the latest beauty trends and connecting with industry innovators at Cosmoprof India. Swipe through to read some of our key insights from the event.
We're always in the loop about the next up-and-coming beauty innovators and start-ups. Meet Mitra bio the first DNA skin testing that is non-invasive, user-friendly, affordable and ready to be used at home. With an easy-to-use tape that replaces invasive biopsies and a data platform that develops predictive biomarkers, Mitra bio is the future of personalised treatment plans. Want to learn more about the next up-and-coming beauty market players? Drop us an email today.
The hair salon of the future will be a place for entertainment, health and community. Discover the industry-leading salon concepts and treatments in our Future of Salon report, available now. Swipe for a sneak peek.
Want to be in the know about the latest haircare macro and product trends? Our What's Up in Haircare analyzes all global product launches to create product recommendations specific to your product development or marketing needs. Download a snippet of the report here and get in touch for more information.
That's a wrap! The In-Trend team has had a great time attending LUXEPACK Monaco this week. Keep an eye out in the upcoming days, for more inspirational packaging and information on Glen's talk.
For the next two days, In-Trend will be in Germany presenting alongside industry experts on the missed opportunities in the textured hair market.
In this Hair Newsletter we explore the developing consumer demand for color analysis, closing the textured hair gap, full head health and the massification of bonding (to name just a few). Want to learn more? Drop us an email today.
TMary has just returned from an amazing trip to Singapore, where she attended the WCD 2023 congress. Drop us an email if you want to hear some of Mary's favourite brands of the show.
That's a wrap! We are very grateful for all the new connections and friends we made at Make-up in Paris.
Thank you to everyone who came to watch Annie's presentation at @Makeup in Paris. We loved discussing this insightful topic with you all. Drop us an email for the full version.
Having a strong lip portfolio is more important than ever, as this product category proves time and time again its recession-resilience. This report contains emerging textures and finishes, growing ingredients, how to address future lip beautification challenges and trends that will shape the category from 2023 and beyond.
Emmanuelle headed down to Salon Smart last month. A business event for hair professionals, it was great to hear about the challenges hairdressers face, and meet lots of creatives.
Our recent expert interview was with Brazilian dermatologist and aesthetic clinic owner, Victor Bechara. His soft sculpting approach brings forth a new era of dermatology in the country famed for its aesthetic protocols.
Last week, In-Trend had a blast discovering the latest beauty trends and connecting with industry innovators at Cosmoprof India. Swipe through to read some of our key insights from the event.
We're always in the loop about the next up-and-coming beauty innovators and start-ups. Meet Mitra bio the first DNA skin testing that is non-invasive, user-friendly, affordable and ready to be used at home. With an easy-to-use tape that replaces invasive biopsies and a data platform that develops predictive biomarkers, Mitra bio is the future of personalised treatment plans. Want to learn more about the next up-and-coming beauty market players? Drop us an email today.
The hair salon of the future will be a place for entertainment, health and community. Discover the industry-leading salon concepts and treatments in our Future of Salon report, available now. Swipe for a sneak peek.
Want to be in the know about the latest haircare macro and product trends? Our What's Up in Haircare analyzes all global product launches to create product recommendations specific to your product development or marketing needs. Download a snippet of the report here and get in touch for more information.
That's a wrap! The In-Trend team has had a great time attending LUXEPACK Monaco this week. Keep an eye out in the upcoming days, for more inspirational packaging and information on Glen's talk.
For the next two days, In-Trend will be in Germany presenting alongside industry experts on the missed opportunities in the textured hair market.
In this Hair Newsletter we explore the developing consumer demand for color analysis, closing the textured hair gap, full head health and the massification of bonding (to name just a few). Want to learn more? Drop us an email today.
TMary has just returned from an amazing trip to Singapore, where she attended the WCD 2023 congress. Drop us an email if you want to hear some of Mary's favourite brands of the show.
That's a wrap! We are very grateful for all the new connections and friends we made at Make-up in Paris.
Thank you to everyone who came to watch Annie's presentation at @Makeup in Paris. We loved discussing this insightful topic with you all. Drop us an email for the full version.
Having a strong lip portfolio is more important than ever, as this product category proves time and time again its recession-resilience. This report contains emerging textures and finishes, growing ingredients, how to address future lip beautification challenges and trends that will shape the category from 2023 and beyond.
Emmanuelle headed down to Salon Smart last month. A business event for hair professionals, it was great to hear about the challenges hairdressers face, and meet lots of creatives.
We're in the loop about:
start-ups and incubators
We attend:
trade shows + conferences
We talk to:
professionals / experts
We analyze:
social media
We have an extensive database:
product | services
The In-Trend LTD family is a dedicated and dynamic global team with proven expertise. We are fed in roots of information, and turn them into blooming trees of inspiration.
We chatted to some of the most interesting people in the industry
Coming soon